Villa Real Estate today announced that it has been awarded multiple honors in the 2013 Davey Awards, which recognize companies who develop highly effective marketing strategies powered by big ideas. Villa Real Estate received three of these prestigious awards, including the Gold Award for Corporate Identity, thanks to the firm’s striking “key” logo, the Silver Award for the company’s compelling listing presentation and promotional sales kit, and another Silver Award for inventive print advertising campaigns.
"We are proud to have been honored – in the first year of our company's launch – with three Davey Awards," said Josh Evans, Marketing Manager for Villa Real Estate. "The Davey Awards are known for showcasing companies who think big and spend marketing dollars wisely, and that is a hallmark of our approach at Villa Real Estate."
Founded in March 2013, Villa Real Estate already has made a big, and indelible, impression on the competitive luxury real estate market in Orange County, California, attracting the region's leading real estate professionals to its impressive ranks. In addition to making its mark quickly with top talent, Villa Real Estate also has garnered buzz – and clients – with its attractive and sophisticated branding and marketing. This includes the company's attention-getting advertising campaign launched in July 2013. Centered on client testimonials, the Davey Award-winning ads take the form of two-page spreads featuring the firm's now signature realistic portraits – in this case, of clients with their agents outside their homes. The campaign is running in various Orange County print outlets, in social media channels, and via direct mail - and already is attracting positive attention in the industry and in the community.
"My clients were thrilled to be recognized for their importance to us as a firm," says Villa Real Estate agent Todd Bousman. "They loved the opportunity to share their excitement about their first home purchase, and I have enjoyed the benefit of having my success showcased – which has resulted in numerous leads for my practice."
In addition to the groundbreaking testimonial ad campaign, Villa Real Estate also runs a monthly ad series – also a Davey Award-winner - comprised of consecutive full-page placements in a wide range of Orange County media outlets. This campaign features agents as the headliners, showcasing them individually and identifying them with a character trait that captures their unique approach to real estate representation. In addition to focusing on the agents, the eye-catching, full-page ads also are a departure from traditional residential real estate advertising in the sense that they use large, natural photos of the subjects, versus the staged, often outdated portraits typically seen in the business.
"Marketing trends and techniques are evolving at Mach speeds, and it takes a high-energy, entrepreneurial team to stay ahead," says Steve High, Villa Real Estate co-founder and president. "Our award-winning marketing team is comprised of professionals who live and breathe marketing and media – across all platforms - and who also each happen to have an average of 10 years' experience in luxury real estate. We're honored to receive these awards that recognize Villa Real Estate as a leading international and strategic luxury real estate firm ahead of the curve."
About The Davey Awards
Sanctioned and judged by the International Academy of the Visual Arts, by members of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms, the Davey Awards have continued to uphold the highest and most prominent status on the behalf of smaller organizations. For more information regarding the Davey Awards, please visit www.daveyawards.com.